Simplify Product Data Management for CPG Brands

CPG manufacturers need accurate, channel-ready product information that updates quickly and keeps retailers aligned. Pimly is the Salesforce-native PIM system that centralizes product data inside Salesforce and acts as the product layer behind your commerce experiences, distributing clean, enriched information across channels.
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Built for the way consumer goods teams work

Salesforce-native by design

Pimly eliminates integration friction by managing, enriching, and activating product data on Salesforce, giving CPG teams a trusted single source of truth for every SKU and asset.

Designed for collaboration

Your teams work from the same source of truth for product data — from marketing to sales, eCommerce teams and beyond. Pimly's granular permissions and workflows support large, complex product hierarchy management across brands, channels, and regions, helping teams move fast as product catalogs grow.

Enterprise-grade data governance

Pimly enforces accuracy with structured version control, validation rules, clear data lineage, and an audit trail for compliance and rollback. This gives CPG brands confidence that every update remains correct across all channels.

Unify fragmented product data for every channel

Relying on data spread across ERP and PLM systems, spreadsheets, and retailer portals leads to errors, delays, and missed opportunities. Pimly transforms fragmented, hard-to-manage product data into a strategic advantage for CPG brands: Your teams get the governance, scalability, and simplicity they need to keep information accurate, compliant, and actionable within every channel.

With Pimly, you can update product data in all relevant channels at once, including retailers, distributors, eCommerce platforms, and partner sales portals. No more manual spreadsheets — just a seamless digital experience.

Prepare accurate, retail-ready data for every channel

Retailers expect precise, channel-specific content, and CPG teams often lose time adapting product information across disconnected systems. Pimly centralizes and structures this work inside Salesforce, allowing teams to create Walmart, Amazon, Target, Shopify, Commerce Cloud, and other channel views tailored to each partner's requirements.

Easily organize and update locale- or channel-specific product descriptions, attributes, images, and regional data all in one place. Pimly can also power Salesforce Commerce Cloud storefronts and custom commerce sites through Salesforce's extensive API capabilities, while its purpose-built Shopify connector supports publishing product data directly to your Shopify store.

Manage product hierarchies and variants with ease

CPG brands manage extensive product families that shift with seasonal releases, packaging updates, and regional requirements, creating complexity that grows quickly without structure. Pimly's flexible data models help you manage every SKU, variant, and hierarchy without leaving Salesforce. Make global updates, fine-tune product localization, and modify listings across an entire eCommerce ecosystem without sacrificing accuracy.

Drive efficiency across the product data lifecycle

Automate manual processes

Pimly replaces slow, spreadsheet-heavy tasks with automated workflows that push updates across brands, channels, and SKUs in seconds. Teams regain time and gain control as product changes flow through the entire catalog with ease.

Accelerate product launches

Pimly accelerates launches through automated workflows, granular permission sets, and product readiness reports that clearly show when a product is complete, approved, and ready for market — or if critical information is still missing. These capabilities help CPG teams release new items and packaging updates faster while maintaining accuracy and consistency at scale.

Eliminate errors and rework

Pimly's structured data models, validation rules, and product readiness reports catch inconsistencies early, keeping inaccurate product details out of retailer submissions and marketing content. Teams protect accuracy at scale and avoid the costly rework that slows growth.

Power growth with a trusted, AI-ready foundation

Pimly creates a future-proof foundation for Agentforce by bringing clean, structured product data into Salesforce where AI can act on it with accuracy. Built-in AI tools help organize, cleanse, and enrich product information while surfacing product selections to support sales teams and accurate answers to satisfy customers.

With AI working from a trusted product source of truth, Pimly helps teams improve decision quality, shorten response times, and deliver more consistent buying and service experiences, turning product data into a measurable growth advantage.

See how real CPG leaders are driving success

Kraft Heinz supercharges consumer relations

Managing over 200 brands in 40 countries, Kraft Heinz needed a reliable way to connect its Salsify data to Salesforce to support its growing global market and customer service experience.

Pimly is now the single source of truth for product information for Kraft Heinz's customer service organization, enabling service agents around the world to access the same trusted product data in real time. This eliminated customer friction, enabled no-wait engagement experiences, and cut call handle time by roughly half, supporting their ongoing global customer experience and B2B commerce initiatives.

Hormel Foods standardizes "Product Source of Truth" on Pimly

Operating in over 80 countries, Hormel needed a unified way to meet the demands of major retailers. By standardizing their "Product Source of Truth" in Pimly, they successfully improved their Walmart vendor scorecard, built stronger relationships with buyers, avoided costly chargebacks, and maintained a competitive edge.  

Pimly now powers their global B2B commerce and multi-language rollout and has become the foundation for their product listings on all channels.

See what's possible with Pimly

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Frequently asked questions

Pimly provides seamless connections with Salesforce products, including Sales and Service Cloud, Commerce Cloud, and Revenue Cloud. The platform also offers specialized connectors for Salsify and Shopify.
Since Pimly is a Salesforce-native product, implementation is easier and faster than using a third-party solution or API connection. Depending on the size and complexity of your product catalog, implementation could take only a few weeks — a stark contrast to the months required for non-native solutions.
Yes. Pimly offers out-of-the-box scalability and is designed to handle extremely high data volumes and complex product information. Pimly does not limit the number of channels or locales you can enable, and there are many options for implementation, including using existing Salesforce admins, partnering with Pimly for professional or expert services, or utilizing a current or Pimly-recommended partner.
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