We make every team a product expert.

Pimly is Product Intelligence for Salesforce, built by people who watched great companies lose deals, frustrate customers, and stall AI rollouts for one unglamorous reason: their product data wasn't ready. We fixed the unglamorous part.

Venture Capital Backed

Pimly is backed by High Alpha and the founders behind Handshake. Investors who have built and backed category-defining B2B software, and who saw the same gap we did.

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Built for a global market

Pimly serves manufacturers and brands wherever they run Salesforce. We build on both sides of the Atlantic, close to the global companies we serve.

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The problem we saw

Before Pimly, I spent 19 years working with companies that run their business on Salesforce. Their sales and service teams lived in it all day, but the product data in there was the bare minimum: just enough to fill out a form, open an opportunity, or log a case. It was never built to help them actually sell or serve. The rich material, current product relationships, images, spec sheets, videos, lived somewhere else, if it existed at all. Some had even bought a PIM. But it sat off to the side, disconnected from the front-line teams who never logged into it. The people closest to the customer still didn't have what they needed.

The companies I worked with kept asking for the same thing: get our rich product information into Salesforce, where our teams work, and where our partner portals, quoting, and B2B commerce sites could use it too. Pimly was born from that.

Then AI raised the stakes. Agentforce agents in the front office don't just need product data in Salesforce. They need Product Intelligence: well-governed product information they can trust, and not only the basics but the rich picture, relationships, channel variations, images, PDFs, all of it searchable. The unglamorous foundation everyone skipped is now what decides whether AI works at all.

Mike Dannenfeldt, CEO

The gap in the market

PIM vendors solved half the problem. They could organize product data in a system of their own. But getting that richness into Salesforce was never just "an integration." A real PIM's model, hierarchies, relationships, variants, digital assets, doesn't map cleanly onto Salesforce's objects, and displaying it where teams work takes heavy custom build no ordinary Salesforce customer can stand up and maintain forever. What usually shipped was a thin connector copying a handful of fields, the same bare-minimum data, all over again.

Nobody had made the rich product model native to Salesforce and actually usable. So we did.

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Our solution: Pimly

Pimly is built natively on Salesforce. Not connected to it, on it. The engine ingests, cleanses, enriches, and governs product data right on the Salesforce record, so every team and every AI agent reads from the same truth.

Other PIMs prepare your data. Pimly makes it actionable and AI-ready inside Salesforce. That difference is why GE Vernova runs Agentforce on Pimly across 200,000 SKUs, why Darley chose Pimly after evaluating the leading standalone PIMs, and why NuAire retired its standalone PIM to centralize on the platform.

Looking forward

Every company that sells products is about to fund an AI rollout. The winners will have one thing in common: every team, tool, and AI agent will already know their products. We're building the company that makes that true.

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Real talk, weekly.

Mike writes about what's actually happening with product data and AI rollouts, the parts vendors don't say out loud.

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Make Every Rep and AI Agent a Product Expert

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