Customer story · North Atlantic Industries

A spec change used to take NAI three days. Now it takes ten minutes.

Reps answer customer questions on the spot, from current specs. Pimly holds all 54,662 NAI products in one governed source of product truth, and NAI's AI assistant reads it directly.

NAI

North Atlantic Industries builds ruggedized compute for defense platforms. Its products and modules combine into 4.2 quadrillion possible configurations.

What's in the full story

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How one spec change went from four or five systems and three people to one record and one person

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How NAI loaded its full catalog of 54,662 products in one to three days

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Why NAI rebuilt its AI assistant on the same product record, with no pipeline to maintain

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What's next: a global portal for NAI's reps and distributors

54,662
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The results

One spec change, before and after Pimly

Source: NAI, 2026
Catalog in one record
54,662products

All of NAI's products, governed in one place inside Salesforce

Before 4 to 5 systems
Time per spec change
5-10min

From the spec owner's edit to the website, docs site and AI assistant

Before 1 to 3 days
People per spec change
1person

The person who writes the spec updates it once, in Pimly

Before 3 people
“

Hey, let's ask the bot really quick. That way they're not promising customers things that are outdated or not supported anymore.

Damian DiCocco, Software Engineer Lead, NAI

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